Mother Jones: The Unspoken Reason the Alaska Senate Race Is So Close

The key to Gross’ strategy is his campaign’s organizing prowess. Whereas traditional campaigning is centered around volunteers contacting strangers through door knocks, phone banking, and texting, relational organizing leverages volunteers’ existing relationships to conduct outreach to friends and family. Gross’ campaign isn’t the only long shot campaign that’s harnessed relational organizing to put itself in a position to win. But it is proving to be among the election cycle’s most adept practitioners of the technique.

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